I’m a brand, marketing and social designer with ten years of experience creating work for companies including Uber, Adobe, Harrods and Outsite.

Wellness isn’t simply a niche I chose. It is the world I genuinely care about.

My own life is deeply shaped by movement, yoga, breathwork, somatics, Ayurveda and the ongoing question of how we can live and work in ways that feel healthier, more human and more sustainable. I’m also building RWLD, a platform exploring those ideas through content, ritual and lived experience.

That means I understand wellness brands from both sides: as a designer and marketer, but also as someone who actively participates in the world they are trying to build.

I care about the thinking behind your business. What you believe, who you are trying to help, and why the work matters. I don’t want to simply make your content look polished. I want to understand what you are creating, find the strongest way to communicate it, and help more of the right people connect with it.

The Offline Founder brings those worlds together: thoughtful, senior-level creative support for wellness founders who want to build visible, meaningful brands without spending their entire lives making content.