The Offline Founder ©

unlimited content & design for wellness founders.

A woman relaxing on a lounge chair by a pool, reading a magazine, with lush green tropical plants and a blue sky in the background.
A woman relaxing on a lounge chair by a pool, reading a magazine, with lush green tropical plants and a blue sky in the background.
A person's shoulder and upper chest area wearing an orange tank top, with a shadow of a hand cast on the skin.
Close-up of a person's closed eye, with visible eyelashes and skin texture, overlaid with text that reads, 'the sun is not your enemy'.
Close-up image of a person wearing a white tank top, with text overlay listing health issues and symptoms such as hunger, softening, appetite, decay, sweetness, the turning, excess, rot, and more.
A colorful, abstract background with the text 'MYTH BUSTING YOUR REST' at the top and 'SLEEP RECOMMENDATIONS' at the bottom.
Black and white photo of a person holding a bag, with white text overlay that reads: "What progress have I made? I have I begun to be a friend to myself."

Send the voice notes, rough ideas and half-written captions. I turn them into strategic, beautifully designed creative - no calls, no retainer, no freelancer to manage.

£1250 per month*

Subscribe
Subscribe

Approx. $1,600 USD / €1,450 EUR. Charged in GBP.

Limited to three places.

Selected Clients

Black background with logos of various brands and companies in white text, including SocialChain, Adobe, Uber, Outsite, The InkList, IMA, Harrods, Mirabeau, and Steven Bartlett.

Ten years designing for Adobe, Uber, Beats by Dre, Harrods and Steven Bartlett- plus the founder-led brands building something of their own. Same eye, now yours.

Most wellness founders are not short of ideas. They are short of time to turn those ideas into polished, consistent creative while also running the business.

The Offline Founder gives you ongoing access to a senior social and marketing designer through one simple monthly subscription.

You send the request. I handle the thinking, shaping and design.

Your brand needs a creative partner.

Not another freelancer to manage.

One subscription. As many requests as you need.

Add as many requests as you like to your queue. I work through them one at a time, in whatever order you prioritise.

Social Content

Carousels, static posts, reel edits, covers and promotional graphics.

Personal Branding

Founder stories, thought leadership and the brand behind the business.

Launches and Campaigns

Concepts, key visuals, offer graphics and launch asset sets.

Marketing Design

Lead magnets, PDFs, workbooks, decks, guides and branded resources.

Content Systems

Reusable formats, template libraries and scalable content workflows.

Larger requests are split into milestones and delivered in stages.

Included on request: posting, scheduling, community management.

Send the inspiration when it hits. Get the work back finished.

  • Subscribe, then fill in a short onboarding form covering your brand, offers, audience and visual direction. Takes fifteen minutes.

  • Voice notes, half-captions, screenshots, a podcast clip, the thing you almost posted last Tuesday. Something inspirational you saw recently. Nothing needs to be finished. That's the point.

  • The strongest thing you said is usually buried three minutes in. I pull it out, work out why it lands, and build the work around it. First version in 2 business days.

  • Ask for changes within the brief, approve, and the next thing in your queue goes into production.

    No recurring calls. No briefs to write. No content calendar you'll abandon by week three.

  • Quiet month, big launch you're heads-down on, holiday, cash tight. Pause the subscription after your first month and pick it up when you're ready. Your rate holds while you're away.

The flexibility of a freelancer. The thinking of a creative director. The consistency of an in-house designer.

Black background with white text that says 'keep your distance' and a white asterisk-like symbol in the center.
Black leaf silhouette logo with white leaf shape in the center.

One price
No quotes, no hourly estimates, no invoice for every small thing you need.

Direct access
You work with me. Not an account manager, not a rotating bench of juniors.

Four white horizontal ovals stacked vertically on a black background.
Black background with a white butterfly symbol in the center.

It compounds
Month three looks better than month one because we’ve mastered your audience.

Black background with a white tulip centered in the image.

Async by default
Requests, feedback and delivery through one shared board. Simple.

Black background with a large white arch shape and smaller black shapes on top, resembling a minimalistic architectural or abstract design.

AI-supported, never AI-shaped
I use AI to streamline workflows, research and trend-scope.

Pause, don't cancel
No annual contract, no notice period, no awks conversation. Pause and restart whenever.

£1250/month.

Try it for a week.
Not the right fit? Cancel within seven days and receive 75% back.

Join now

Three subscriptions available.

Unlimited requests in your queue

One active request at a time

First version in 2 business days

Revisions within the original brief

Direct access to me

Async requests and feedback

Editable source files where relevant

Cancel before your next renewal

Only three subscriptions exist. Here's how to tell if one's yours.

Woman relaxing on a lounge chair at the beach, reading a newspaper, with water in the background.

You're already trading. Product's out, people are buying, the business is real.

  • You have expertise and stories worth publishing-you're just not getting them out of your head.

  • You have a brand, or enough of one to build from. Fonts, colours, a photography direction.

  • You need different things through the month, not the same package repeated.

  • You want to be visible without it eating your week.

  • You're happy working async. Voice notes over meetings.

Frequently Asked Questions

  • Add as many requests to your queue as you want. I work on one at a time, in the order you set. When one's approved, the next goes into production.

  • A carousel. A story set. A launch graphic set. A lead magnet. A deck section. A landing-page section. Larger things get split into milestones so you're seeing work in stages rather than waiting a fortnight.

  • First version in 2 business days. Bigger projects come back in agreed stages.

  • Yes, while they stay inside the original brief and direction. Deciding you want a completely different concept is a new request, not a revision.

  • I shape what you send-structure it, tighten it, make it work as social copy in your voice. I don't write from a blank page.

  • No. One 30-minute onboarding call if you want it, then everything's async.

  • Landing pages and simple digital assets, yes. Multi-page sites, e-commerce and custom development, no.

  • Yes. It renews monthly-cancel before renewal and the next month doesn't charge. Work already delivered in the current month isn't refunded.

  • One active request at a time means real capacity limits. Three clients is what I can deliver properly at this standard. Once those three are taken, the price goes to £1,750.